They are the oldest known biscuits in India. They are not just biscuits but are a way of life. They were the first-ever biscuits I was introduced to when I was a toddler and ever since the romance has continued. How can I forget the smiling face of the cherubic baby on the packs of Parle G smiling back at me during visits to apna bazaar to pick up the weekly groceries? As children we knew that mom would never say no to Parle G. It was an integral part of our childhood.
Ever since I have heard about the closure of the oldest Parle G manufacturing unit in Vile Parle in Mumbai a wave of nostalgia has taken over…
We had Parle G dipped in our morning milk before we boarded our bus to school or whipped into some lip-smacking shake by mom. Parle G also used to accompany us to school when packed by mom in our neon pink and green lunch boxes. It was also the perfect pick for our days’ choti choti bhook.
Ever since I have read about the closure of the oldest Parle G manufacturing unit in vile Parle in Mumbai a wave of nostalgia has taken over. We have never actually appreciated the brand for what it is to general households who appreciate quality with a price to suit every pocket. A lot has changed in the confectionary segments of supermarkets with new and glossy packets of new brands of biscuits taking bigger positions on the shelves leaving a modest corner for our good old Parle G. Other brands have tried to take over the loyalty patronage, which Parle G enjoys but have failed to do so. The fact that Parle G has managed to maintain its fort for decades speaks a lot about the brands quality and loyalty.
There is nothing to beat the mellow taste of the biscuits when dipped in some freshly made ginger tea or whipped into a Parle G special shake. Well in my case dozens of packets of Parle G are specially brought for my stray friends Julie, s]Suzy and blacky. They start their day by munching into packs of Parle G. Well, Parle G satiates the taste buds of various segments and species. This is an ode to one of the nest biscuits manufactured in India. Biscuits, which have pepped up the dull rainy mornings, adding a crunch to our cup of tea or rejuvenating our busy evenings in the office.
I vouch for my favourite brand and raise an ode to the smiling Parle G baby, who has been a friend to me since my childhood. The wave of happiness and the feeling of relief on seeing my favourite Parle G baby in the supermarket during the weekly visits now is unmatched. There is an old-world charm to them. I hope the romance between both of us continues to be until both of us are around!
Keep blowing the Trumpet! This & many more stories await in the pages!