Category

Daily Drama

141 0

What commercials do you remember the most from when you were a kid?

Daily Drama, desi emotions, Nostalgia

Advertising has become a massive industry today with almost every brand spending an exorbitant amount in an effort to create awareness and ensure top of mind recall. The point is to break through from the clutter and make that one ad that resonates with the brand and ultimately becomes the anthem of the moment. That’s the power all brands crave! I have to be honest that most ads these days lack that power of connecting with the audience. Although they’re technologically advanced and have the best picture quality, etc., they seem to lag behind in creating that connection.

149 0

Mile Sur Mera Tumhara

Bollywood, Daily Drama, desi emotions

One of the most wonderful childhood memories that I am emotionally attached to, is religiously listening to the song Mile Sur Mera Tumhara and watching it with immense pride on our black and white television. Oh, how proud I would feel back then, of my India, my country! I still love this song!

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