Category

Daily Drama

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Old Bollywood numbers are ringing on the Indian telly as titles of routine soaps!

Daily Drama

The good ol’ TV never fails to surprise us especially when it comes to the lack of creativity and innovation. The unexciting soapy situations on the idiot box continue to revolve around saas-bahu revenge plots, re-marriages, rebirths, memory loss, generation leaps, etc. but what has got us questioning the dearth of creativity this time around is the TV crew’s act of adapting old and new Bollywood songs as their show titles. Yes, the days of every Indian soap suffering from ‘K’ mania (courtesy Ekta Kapoor) are over and have given way to the names of the shows being adapted from…

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What commercials do you remember the most from when you were a kid?

Daily Drama, desi emotions, Nostalgia

Advertising has become a massive industry today with almost every brand spending an exorbitant amount in an effort to create awareness and ensure top of mind recall. The point is to break through from the clutter and make that one ad that resonates with the brand and ultimately becomes the anthem of the moment. That’s the power all brands crave! I have to be honest that most ads these days lack that power of connecting with the audience. Although they’re technologically advanced and have the best picture quality, etc., they seem to lag behind in creating that connection.

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Mile Sur Mera Tumhara

Bollywood, Daily Drama, desi emotions

One of the most wonderful childhood memories that I am emotionally attached to, is religiously listening to the song Mile Sur Mera Tumhara and watching it with immense pride on our black and white television. Oh, how proud I would feel back then, of my India, my country! I still love this song!

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