Category

desi emotions

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What commercials do you remember the most from when you were a kid?

Daily Drama, desi emotions, Nostalgia

Advertising has become a massive industry today with almost every brand spending an exorbitant amount in an effort to create awareness and ensure top of mind recall. The point is to break through from the clutter and make that one ad that resonates with the brand and ultimately becomes the anthem of the moment. That’s the power all brands crave! I have to be honest that most ads these days lack that power of connecting with the audience. Although they’re technologically advanced and have the best picture quality, etc., they seem to lag behind in creating that connection.

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Mile Sur Mera Tumhara

Bollywood, Daily Drama, desi emotions

One of the most wonderful childhood memories that I am emotionally attached to, is religiously listening to the song Mile Sur Mera Tumhara and watching it with immense pride on our black and white television. Oh, how proud I would feel back then, of my India, my country! I still love this song!

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The typical middle-class behaviour

desi emotions, Trumpet Lead

I’ll be honest. I had a writer’s block with scripting a story based on Indians and our waste-saving type of behaviour. After all, I’m a middle-class Indian and I just couldn’t find the parody of us trying to squeeze a little more out of everything. Let me repeat: Everything.

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“So what if it’s big, it will be good for at least a year, aaram se!”

desi emotions, Fashion Fry

Last week at the mall, submerged under a pile of children’s clothes at a kid’s store, I saw a pink skirt, which would perfectly t my 2-year-old princess. I had the exact same one (well, almost) that my uncle had got for me from a trip abroad. The only difference – I was six then and the dress wouldn’t t me till I was at least eight that was if I ate for three. The one in my hand had an adjusting elastic on the waist (an awesome innovation) – the one in my memory, my granny had to alter…

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Does your toothbrush has a life & after life?

desi emotions, Nostalgia, Trumpet Lead

Every morning brings with it one particular task for all of us (well, most of us) that marks the start of the day and guarantees our mother’s permission to have breakfast, that is, the up-down, swish-swoosh, filling our mouth with froth ritual of brushing our teeth. And one of the key players in this ritual, which is seldom given its due importance due to the presence of several alternatives (applying toothpaste on the finger or reminiscing past with the good old neem twigs), is the object whose hair we put in our mouth, the toothbrush.

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97 0

Kuch jugaad kar lenge!

desi emotions, Trumpet Lead

Are you celebrating 52 Weeks, 52 Desi Emotions with The Indian Trumpet — all through 2018!  Long before social networking arrived on the scene, long before videos were made of what to do with plastic bottles or straws or paper clips or old tyres, long before the word “hack” was coined by the rest of the world, there was Jugaad. So what exactly is Jugaad?

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Do you want to be number one?

desi emotions, IdharUdhar

A DIGIT. AN HOUR. A POSITION. A SAVIOUR. AN ASPIRATION. A CURRENCY. A BEGINNING. A MILESTONE. A BLESSING. A LUCKY CHARM. A MINUTE. A REMINDER. A CHOICE. A SECOND. A FIGURE. A DIRECTION. A UNION. A RANK. A GOAL. A DREAM. A NUMBER. Are you celebrating 52 Weeks, 52 Desi Emotions with The Indian Trumpet — all through 2018!  Keep blowing the Trumpet! This & many more stories await in the pages! 

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