Category

Nostalgia

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What commercials do you remember the most from when you were a kid?

Daily Drama, desi emotions, Nostalgia

Advertising has become a massive industry today with almost every brand spending an exorbitant amount in an effort to create awareness and ensure top of mind recall. The point is to break through from the clutter and make that one ad that resonates with the brand and ultimately becomes the anthem of the moment. That’s the power all brands crave! I have to be honest that most ads these days lack that power of connecting with the audience. Although they’re technologically advanced and have the best picture quality, etc., they seem to lag behind in creating that connection.

62 0

Does your toothbrush has a life & after life?

desi emotions, Nostalgia, Trumpet Lead

Every morning brings with it one particular task for all of us (well, most of us) that marks the start of the day and guarantees our mother’s permission to have breakfast, that is, the up-down, swish-swoosh, filling our mouth with froth ritual of brushing our teeth. And one of the key players in this ritual, which is seldom given its due importance due to the presence of several alternatives (applying toothpaste on the finger or reminiscing past with the good old neem twigs), is the object whose hair we put in our mouth, the toothbrush.

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97 0

What you can buy with one rupee?

Nostalgia, Trumpet Lead

One Rupee. I know what you’re thinking: I had the same thoughts as well. “You’d need a LOT of those to buy anything of value. Just one will get you nothing and nowhere.” “Do they even make those any more?” “They’re nothing more than collector’s items now.” There was even that song ‘Aamdani athanni, kharcha rupaiya’, which implied that spending one whole rupee was definitely living beyond your means. Was it really that long ago? I couldn’t immediately think of anything obtainable for a single rupee. I’m well aware that in days gone by, a rupee was a big deal:…

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It’s my fifth Diwali in Dubai, and I’ve learned that there’s Diwali and there’s NRI Diwali

My Dubai, Nostalgia, Trumpet Lead

India, especially New Delhi, where I hail from, wears a lovely hue this time of the year. The busy capital city decides to slow down. It wipes the sweat of its forehead just like the people who inhabit it. It dresses up to welcome winter. Dubai too enters a similar phase at almost the same time. Festive and pleasant vibes fill up the air. It’s Diwali; the message is loud and clear, in both the lands. Yet, the NRI (Non-Resident Indian) Diwali leaves one wondering what’s missing? Something is, though it may be tough to pinpoint.

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433 0

Do you remember these fan types?

IdharUdhar, Nostalgia

There is an archaeological proof that 1,000 of centuries ago the Greeks, Romans, Japanese, Indians and the Chinese used fans, both as cooling and ceremonial device. I am not surprised. With our humid climate, one cannot imagine life without it. On quiet evenings, lying on the bed and staring endlessly at the ceiling, I nonchalantly notice the swift set of spinning shadows left by the rotating blades. There isn’t a day it remains still. Even on cooler days. Except maybe when the maid is sweeping. Those two-unbearable minutes in this sweltering heat are brutal and even before she finishes sweeping the…

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397 0

Khana thanda ho jayega!

Indian Belly, My Dubai, Nostalgia

I am sitting in the dining room, back home (Having been married for more than a decade, home is and will always be my parent’s house; one where I grew up with my little sister and one where my little girl spends her summer vacations each year). My little chefling is enjoying the makhane ki kheer her nani made for her to try and I am looking at both of them enjoying each other’s company with a cup of coffee in my hand. My parents don’t drink coffee but always make sure they have a jar ready for me when…

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Ever been to a government office in India?

Nostalgia, Trumpet Lead

Especially those in dusty, not pretty, one in a few thousand towns across the nation? Where living is a simple business, governing is almost nonexistent. Intricacies of administration are less and extended conversations on daily predictable mishaps are more the norm. “Why is the chai less sweet today?” “There was more cow dung to avoid on the road today, too much of a nuisance, I tell you!’’

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